Cool Factor vs Coin Factor: Wearables are Ready, but Who’s Wearing Them?
The world of wearables is a burgeoning one. From activity trackers, to brain sensing headbands, to smart glasses and watches – there’s no shortage of slick, smart products enticing the market. But why do so few of us wear it? There’s no question that makers have set out to solve some important problems, and the topic remains a hot one. But given the buzz and excitement around an industry that’s grown at lightning speed, consumers just aren’t adopting the tech (i.e. opening their wallets) at a similar pace.
So – who’s stopping these smart, savvy devices from getting into the hands of consumers? Are there barriers in fashion, functionality, use-case limitations, price, or a combination of these? Or does it have more to do with perceived complexity, “fad factor”, or option-overload?
In this talk, Katherine Hague, Co-Founder of Shoplocket, and VP of The Blueprint, will shed light on the “consumer-device divide”, and give insight on how wearable sellers can better connect with potential customers – and close the deal.