DESIGN: A New Design Sense

Business of Making

Thursday, September 24, 2:00 pm to 3:15 pm in Theater
How can the objects that emanate from the Maker Movement be more beautiful and more useful? This panel examines the contemporary materials, technologies, and languages of design currently at play, offering take-aways that attendees can use today to make their products more appealing and utile.


Allan Chochinov (moderator)

Chair, MFA Products of Design
Allan Chochinov is the Chair and co-founder of the SVA MFA in Products of Design Program. He writes widely on design education and the impact of design on contemporary culture. He has been a guest critic at various design schools in including Yale, NYU, University of Minnesota, RIT, and RMIT, and is a frequent design competition juror. Allan lectures around the world and at professional conferences including IDSA, AIGA and IxDA. He is also a partner of Core77, a New York-based design network serving a global community of designers and design enthusiasts. He is the editor-in-chief of, the widely read design website, design job and portfolio site and design firm database. Prior to Core77, his work in product design focused on the medical and diagnostic fields as well as on consumer products and workplace systems. (Projects included work for Herman Miller, Johnson & Johnson, Federal Express, Kodak, A.C. Nielsen, Oral-B, Crunch Fitness and others.) He has been named on numerous design and utility patents and has received awards from I.D. Magazine, Communication Arts, The Art Directors Club and The One Club. He serves on the national board of the AIGA.


Emilie Baltz

Food and Experience Designer
Emilie Baltz is an artist, entrepreneur, and educator known for her work at the intersection of food and sensory storytelling. She is based in New York City and is a founding member of NEW INC, the first museum led incubator hosted at the New Museum where she developed the first ever Cotton Candy Theremin with her collaborator Philip Sierzega. Emilie's work has been commissioned by EMPAC (Experimental Media and Performing Arts Center), Vitra Design Museum, Bemis Center for Contemporary Art, New Media Scotland, Eyebeam Gallery, Yale University and The Museum of Art and Design. She is also part of the founding faculty of the School of Visual Arts Products of Design MFA program and the creator of the Food Design Studio at Pratt Institute.   Emilie is the author of the award-winning “L.O.V.E FOODBOOK“, recipient of Best First Cookbook in the World at the Prix Gourmand held annually in the Louvre, Paris; as well as the nationally featured cookbook, “Junk Foodie: 51 Delicious Recipes for the Lowbrow Gourmand." Her speaking appearances include Cannes Lions, DLD, PSFK, TEDx, Ignite, Creative Mornings, TODAY Show, NBC, Wall Street Journal and more.


Pepin Gelardi

Partner, Tomorrow Lab
Pepin Gelardi is a Design Entrepreneur with a Post-Baccalaureate Diploma in Industrial Design from Scuola Politecnica di Design, Milan, Italy, and a BSME at Columbia University, New York. Pepin leads product design strategy at Tomorrow Lab. There he designs new products, forms, and interactions by articulating user insights, defining product benefits, and inventing new features. 
Pepin began developing products for his family’s injection molding business over 15 years ago. Since then he has developed new products and brands at Procter & Gamble, Inch, Inc. and Fahrenheit 212. In his spare time, Pepin aspires to become a Pasta Scientist and creates site-specific art installations with his wife Teresa.


Richard Clarkson

Founder and Creative Director, Richard Clarkson Studio
Richard is the founder and creative director at Richard Clarkson Studio, LLC. a innovative art and design studio based in Brooklyn, New York. During his studies at the Products of Design program Richard realized and developed a strong passion for physical computing and business management. Utilizing these and other key skill sets Richard launched his studio with flagship product: The Smart Cloud. The studio has since continued to grow reaching international buyers and press with an ever evolving set of projects and products. Evident in his work and methodology is a unique collision of Richard's New Zealand, Industrial Design background and his more recent experiences of the vibrance and culture of New York City.


Ted Ullrich

Partner, Tomorrow Lab
Theodore Ullrich (1984) is the Founding Partner of Tomorrow Lab®, an internationally recognized product design and engineering studio based in New York City. Tomorrow Lab develops and manufactures smart hardware products for their clients, and was recognized on the cover of Entrepreneur Magazine in 2014 as Top Tech Innovators. Ted regularly speaks on the role of design studios as invention centers and the application of science and design to small entrepreneurial ventures to create new technology products that solve big problems. Ted holds a Masters of Industrial Design from Georgia Tech, a Bachelors of Inventive Design Engineering from Purdue University, and has taught design studio courses at Drexel University in Philadelphia, the School of Visual Arts in NYC, and the Copenhagen Institute of Interaction Design (CIID) in Denmark, where he serves on the in-house team of the NEST, the institute’s design-driven incubator.