Marketplace Breakout Session

Business of Making

Wednesday, May 13, 3:30 pm to 4:30 pm in Launch Pad Stage

Getting products to market has taken turn a turn with the democratization of marketplace tools and distribution. This session will highlight some of the new ways entrepreneurs are getting their products into the hand of consumers.

From Makerspace to Marketplace  with Sander Arts. As a Maker, you can create systems on Maker boards like Arduino faster than ever, dramatically lowering the cost of prototyping your new ideas. But, when you’re ready to promote your projects for funding or potential commercialization, how do you market your project to bring the necessary attention required? You need to find the right partner to help promote your projects through creative digital media including social, blogs, videos, infographics and more to get the word out. In this session, you’ll learn how to go from Maker Space to Market Place, turning your Maker-board prototype into a viable business through digital marketing platforms.

How 3D Printing is Changing Design with Peter Weijmarshausen. Design processes are constantly evolving, and new technologies always seem to have a way to raise the bar. As 3D printing technologies grow, the time between idea to iteration to final product is drastically being reduced, and time to market is jumping from years to mere months. With this technology, the traditional barriers to entry evaporate: there is minimal upfront investment, no inventory requirements, no minimum runs, and no partners on the other side of the ocean. The result is risk-free innovation. This presentation will explore how independent designers and large organizations alike are using 3D printing to introduce new products.

Community Driven Manufacturing with Bram de Zwart. Last year saw the first successful display of distributed manufacturing when the 3D Hubs community of 12k 3D printer owners produced over 50k products. Distributed manufacturing is not a future dream, but a current reality.



Bram de Zwart

CEO, 3D Hubs
Bram de Zwart began working in the 3D printing industry in 2009 with the mission to make manufacturing more local and sustainable. After a career at 3D Systems he co-founded 3D Hubs, the world’s largest and fastest growing network of 3D printers.


Peter Weijmarshausen

CEO and Co-Founder, Shapeways
Peter Weijmarshausen is the CEO and Co-Founder of Shapeways, the world’s leading 3D printing service and marketplace. Peter was born and raised in the Netherlands and moved to New York in 2010.


Sander Arts

VP of Marketing, Atmel
Sander Arts is the Vice President of Marketing at Atmel. Previously he was at NXP and Philips. Born and raised in The Netherlands, he combines the unique understanding of creativity, hardware and marketing. In the past 2.5 years, Sander repositioned Atmel at the heart of the IoT and the Maker Community. With the team, he created one of the largest social media footprints in the semiconductor industry and is using that audience to help makers and start-ups go-to-market and be successful. He speaks regularly on the topic of ‘making’ around the world at places such as Stanford University, Maker Faires and industry shows.