The Art of Product Launch

Business of Making

Wednesday, September 17, 4:10 pm to 4:30 pm in Viscusi Gallery

You have a great idea. It’s brilliant. Now what? How do you launch your product from an interesting project to market success? The Maker Movement is giving viability back to innovative products, and The Grommet serves as a platform to launch these designs into the market. We will cover the art of product launch, the economic impact of the Maker Movement, and the role that we play in these dynamics. 


Lauren Joseph

Director of Business Development, The Grommet
Lauren is the Director of Business Development for The Grommet, a media-rich launch platform for innovative, early-stage products. The company gives Makers a stage from which to tell their stories, connect with people who believe in supporting innovation through their own consumer purchases, and springboard into brick and mortar retail. At The Grommet, we believe consumers have the power to dictate the marketplace success through their purchasing behavior and call this exchange Citizen Commerce™ -- our current Maker Movement is not only enabling creators, but also empowering consumers and their roles in Citizen Commerce by giving them depth of product choice. Lauren studied Linguistics and Cognitive Science at Dartmouth College and has a Masters in 20th c. Irish History from Boston College.