VP of Marketing, Atmel
Sander Arts is the Vice President of Marketing at Atmel. Previously he was at NXP and Philips. Born and raised in The Netherlands, he combines the unique understanding of creativity, hardware and marketing. In the past 2.5 years, Sander repositioned Atmel at the heart of the IoT and the Maker Community. With the team, he created one of the largest social media footprints in the semiconductor industry and is using that audience to help makers and start-ups go-to-market and be successful. He speaks regularly on the topic of ‘making’ around the world at places such as Stanford University, Maker Faires and industry shows.